How Fast Can You Produce a Catalog?
We were challenged to improve the catalog production for this Atlanta based office supply manufacturer.
With our branded process data72, we are using one database to produce five catalogs, over 300 sell sheets, and 1,400 product labels. The best is that all of these can be delivered within a single day. That’s a far cry from 520 hours of production for one catalog.
With data72 each catalog is now produced within minutes in Adobe InDesign. All content updates take place within the database. Thus keeping all printed items consistent. This workflow solution eliminated repetitive tasks, multiple rounds of edits, and now, proofreading is done with ease. Baumgartens’ team is using the time gained to make solid marketing decisions.
Click here to learn more about data72.
